Blogurile Tempo

Dupa serviciu, racoreste-te cu SKOL!

Tempo si SKOL lanseaza prima campanie de comunicare pentru care nu s-a stat peste program, reunita sub mesajul “Dupa serviciu, racoreste-te cu SKOL”.

Platforma strategica “after job refreshment” se bazeaza pe o realitate evidenta: Ca vrem sau nu sa acceptam, munca ne ocupa pana la urma cel mai mult timp din viata si in orele de dupa program sau in weekend sunt poate cele mai multe momente in care simtim nevoia unui “refresh”, unei racoriri, fie ea mentala sau fizica.Oriunde am lucra si orice am face, ne uneste pe toti dorinta de a ne „elibera” seara de toata apasarea de peste zi.

Cati visam zilnic la un buton de refresh care sa ne racoreasca instantaneu si sa elimine stresul acumulat pe parcursul intregii zile?De aceea si pentru toti cei care isi iau in serios responsabilitatile de la job, noua campanie Skol este mai mult o invitatie: dupa serviciu, lasa grijile deoparte, scapa de stress si racoreste-te cu Skol!

Pentru ca SKOL inseamna WORLD OF REFRESHMENT, adica berea care te ajuta sa te eliberezi de stresul acumulat dupa o zi de munca si sa intri in lumea in care timpul e doar al tau.Pentru a sustine acest mesaj au fost create o executie de 45 de secunde si alte trei a cate 30 de secunde, fiecare prezentand un itinerariu diferit al protagonistului, in cautarea sa de a se se elibera dupa inca o zi de munca. SKOL ingheata pe loc problemele legate de serviciu si ii permite sa se bucure de timpul liber pe care il are la dispozitie alaturi de prietenii sai.

Din partea companiei URBB, au coordonat proiectul:
Bogdan Cherciu – Brand Manager Skol si Doron Zilberstein – Vice-Presedinte de Marketing al URBB.

Echipa Tempo Group a fost formata din:
Adrian Preda – Creative Director
Bogdan Costin – Group Creative Director
Florian Mihai - Art Director
Alexandru Vicol – Copywriter
Aura Toma- Client Service Director
Roxana Scripcaru – Account Supervisor
Delia Soare – Brand Consultant
Dan Bododea – Research & Insights Director

Munca il innobileaza pe om, dar SKOL il racoreste!

After job, refresh yourself with Skol!

Tempo and Skol have launched the first communication campaign which kept nobody working overtime, under the message: “After job, refresh yourself with SKOL”

The strategic platform “after job refreshment” is based on a tangible truth: Whether we admit it or not, work occupies the most of our lifetime and only in the after job hours or in weekends do we feel the need of a “refresh”, either mentally or physically.

Wherever we might work and no matter what we do, in the evenings we all feel the need to cut loose of all the stress accumulated over the day. Don’t we all dream of having a “F5” button that would instantly refresh us?

For everybody who takes his job responsibilities seriously, the new Skol campaign is more likely an invitation: After work, put your worries aside, get rid of the stress and refresh yourself with SKOL!

Because SKOL represents WORLD OF REFRESHMENT, meaning the beer that helps free your mind after a stress-filled day and lets you enter the world where the time is all yours.

In order to support this message we have developed a 45’’ TV execution and three 30’’ versions, each of them illustrating a different itinerary of the main character, in his search of refreshment after a long and hard day of work. Skol instantly freezes all work related problems and allows him to enjoy his free time and the company of his friends.

The URBB team who coordinated the project was formed by: Bogdan Cherciu – Brand Manager Skol and Doron Zilberstein – Vice-President Marketing URBB.

The Tempo team:
Adrian Preda – Creative Director
Bogdan Costin – Group Creative Director
Florian Mihai – Art Director
Alexandru Vicol – Copywriter
Aura Toma- Client Service Director
Roxana Scripcaru – Account Supervisor
Delia Soare – Brand Consultant
Dan Bododea – Research & Insights Director

Hard work makes one noble, but Skol refreshes him!