Blogurile Tempo

POWERCARD BCR — powered by Tempo Advertising

Tempo Advertising a dezvoltat primul proiect de comunicare pentru si impreuna cu BCR - lansarea cardului de credit POWERCARD BCR.

Vorbim de un proiect destul de challenging, tinand cont de contextul actual si de atentia care se acorda bancilor si produselor bancare in aceasta perioada.

Insa pe cat de challenging, pe atat de frumos, prin natura produsului si mai ales a brandului pe care se sprijina.
Pornind de la beneficiile unui card de credit, combinate cu valorile si mai ales forta BCR am incercat sa diferentiem acest produs si sa il facem relevant pentru cei carora el se adreseaza.

Cardul de credit de la BCR este intradevar un POWERCARD pentru ca iti da puterea de a-ti indeplini visele. Cu ajutorul lui, o bucurie facuta familiei poate fi dusa pana la capat, fara compromisuri.

Ne-am dorit ca pozitionarea sa reflecte nu numai valorile brandului, dar sa aduca pe piata un produs nou, complet diferit de tot ce se gaseste. De altfel, caracteristicile produsului sunt cele care ne-au inspirat foarte mult.” a declarat Cristian Ionescu, Account Director in cadrul Tempo.

Spotul TV se inscrie in linia strategica a bancii, de a apropia brandul BCR de clientii sai. Actiunea este o felie din viatra de zi cu zi, o poveste bazata pe un insight real si puternic “o cumparatura atrage intotdeauna o alta”.

Este prima campanie pe care o dezvoltam pentru BCR si pot spune ca este unul dintre cele mai placute proiecte la care lucram. Este genul la care toata lumea din creatie si-ar dori sa se implice – avem un brief clar care inspira, un produs interesant si multa energie.” — Adrian Preda, Creative Director Tempo

Spotul TV “Catelul” a fost filmat impreuna cu Radu Muntean, un mai vechi prieten al BCR-ului de dinainte de campania de re-branding.

Download BCR - “Catelul”

“In contextul actual al pietei, dorim sa ne consolidam pozitia de lider, iar pentru asta trebuie sa ne respectam promisiunea fata de clientii nostri: sa fim intotdeauna aproape de ei cu solutii potrivite nevoilor lor. De aceea, suntem foarte atenti din momentul dezvoltarii produselor si pana la comunicarea lor. Aceasta campanie este construita in jurul ideii ca Powercard BCR te ajută să iei decizia de a cumpăra fără să mai fi constrâns de banii pe care îi ai în buzunar. Dramatizarea povestii este realizată pe baza unei realitati a vietii de zi cu zi: de multe ori o cumpărătura atrage altă cumpărătura, mai mult sau mai puţin planificată declara Georgiana Oltenescu, Head of Advertising, BCR

Tempo Advertising has developed the first communication project for and together with BCR – POWERCARD BCR credit card launch.

It is a pretty challenging project, taking into consideration the actual context and the attention that banks and the banking products have been given in this period.

But it is also as beautiful as it is challenging, having said the nature of this product and especially the brand that it sustains.
Starting from all the benefits of a credit card, combined with the values and especially the power of BCR, we tried to differentiate this product and to make it relevant to our target.

The credit card from BCR it is indeed a POWERCARD, because it gives you the power to fulfil your dreams. With its help a joy brought to your family can be made without compromises.

We intended to have a positioning that reflects not only the brand values, but also to bring a new product, completely different from everything that it can be found on the market. However, it is the product characteristics that have inspired us.” — Cristian Ionescu, Account Director – Tempo Advertising.

The TVC is in line with the bank’s strategy, and that is to bring BCR closer to its clients. The action brings in front of the viewers a daily slice of life story, based on a strong and real insight: “one shopping leads to another”.

It is the first campaign that we develop for BCR and I can say that it is one of the most pleasant projects that we are working on. It is the kind of project in which every creative would like to get involved in. We have a clear brief that inspires us, an interesting project and a lot of energy.” — Adrian Preda, Creative Director Tempo Advertising.

The TV Commercial has been shot together with Radu Muntean, an old friend of BCR since before the re-branding campaign.

In the actual context of the market, we have to consolidate our leading position, and for that we need to respect the promise to our clients: always to be close to them with appropriate solutions to their needs. That is why we are very careful, from the moment we develop our products till the time we communicate them. This campaign is built around the idea that POWERCARD BCR helps you take the decision to buy, without being constrained by the money you posses in your pocket. The dramatization of the story has been realised, relying on a daily life reality: many times a shopping attracts another shopping, more or less planned.” — declares Georgiana Oltenescu, Head of Advertising, BCR.